Electronic entertainment expo
Brand Identity, Generative Design, Motion Design, Environmental Design, Packaging Design, VR/AR
Connecting through gaming
Special Thanks to Instructors:
Gerardo Herrera and Monica Schlaug
Gerardo Herrera and Monica Schlaug
Recognition:
The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easier than ever for game developers to reach an audience beyond the trade show floor.
To emphasize the idea of interactions, I created a new responsive and interactive modular logo consisting of 3 main parts that can change depending on the viewer's interaction with it. The new logo streamlines the identity into a strong, flexible monogram, that can adapt to the exhibition, print, and screen applications.
The poster series solidify the color scheme and expand the flexibility of the logo to the whole visual system.
By mirroring real-life interactions and connections to the virtual world, through streaming platforms like TWITCH, YouTube, AR, VR... gamers and fans alike from around the world will keep E3 relevant in an industry that is connecting to its audience with energy and innovative solutions.
To maximize the in-person experience of E3, I brought in movements, sequences and inviting motions to make visitors fully immersed into the game world.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
Brand Bible
Electronic entertainment expo
Brand Identity, Generative Design, Motion Design, Environmental Design, Packaging Design, VR/AR
Connecting through gaming
Special Thanks to Instructors:
Gerardo Herrera and Monica Schlaug
Gerardo Herrera and Monica Schlaug
Recognition:
The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easer than ever for game developers to reach an audience beyond the trade show floor.
To emphasize the idea of interactions, I created a new responsive and interactive modular logo consisting of 3 main parts that can change depending on the viewers interaction with it. The new logo streamlines the identity into a strong, flexible monogram, that can adapt to exhibition, print and screen applications.
The poster series solidify the color scheme and expand the flexibility of the logo to the whole visual system.
By mirroring real-life interactions and connections to the virtual world, through streaming platforms like TWITCH, YouTube, AR, VR... gamers and fans alike from around the world will keep E3 relevant in an industry that is connecting to its audience with energy and innovative solutions.
To maximize the in-person experience of E3, I brought in movements, sequences and inviting motions to make visitors fully immersed into the game world.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
By applying Virtual and Augmented Reality to the experience, fans can interact with game characters with VR glasses or simply with their phone at home. While it increases the social media impact, it's also activating the space whether you are attending in-person or remotely from your neighborhood.
Brand Bible