A MULTIDISCIPLINARY            DESIGNER            

BASED IN
SUNNY CALIFORNIA


Between Hype and Hyperreality

2021


The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easer than ever for game developers to reach an audience beyond the trade show floor.



Book Design, Editorial Design, Extensive Research, Experiential, Virtual Reality, Transmedia




Node is a rebrand of PlansMatter, an aggregator of global architectural hotel + vacation rentals for the design savvy traveler.

This rebrand aims to promote the value of design and preserve significant architecture by crafting a well-designed identity and a new name to better target the audience.



Brand Identity, Web Design, Motion Design, Editorial Design, Environmental Design




The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easer than ever for game developers to reach an audience beyond the trade show floor.



Brand Identity, Generative Design, Motion Design, Environmental Design, Packaging Design



Bitforms Gallery

2021


Bitforms gallery represents artists critically engaged with new technologies. Spanning the rich history of media art through its current developments, the gallery’s program offers an incisive perspective on the fields of digital, internet, time-based, and new media art forms. The “B” with the pixel in the logomark echoes the binary digits in the computational artworks visually. The whole system expands on the pixels forming different contents.



Brand Identity, Environmental Design, Web Design



The Shape of Light

2020

The shape of light is a hypothetic exhibition featuring 10 artists using light as their main medium of expression.
I designed a typographic identity for the exhibition, as well as a catalog and poster design for the show.



Editorial Design, Exhibition Design, Book Design