Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

Amazon

Bringing Holiday Magic to Life

Client:

Amazon

Year:

2024

Type:

Print, Environmental, Art Direction

Project Description

Hybrid partnered with the Amazon team, and illustrator Laura C. Moyer, to bring to life their 2024 Holiday Kids Gift Book. Spanning 96 pages and showcasing over 700 must-have toys, the book follows the heartwarming adventures of Fox, Bear, Raccoon, Mouse, Owl, and Turtle as they transform an unexpected holiday mishap into something extraordinary. The magic didn't stop on the page—Hybrid and Amazon brought these lovable characters to spectacular life in New York City’s iconic 5th Avenue holiday windows, where towering displays and interactive shopping experiences became part of the city’s beloved winter wonderland.

Role

:

Design

Credits:

Laura C. Moyer, Matthew Keough, Rob Williamson, Shop Cat, Olivia Ward, Ann Kveglis, Caleb Kozlowski, Julia Miller, Chelsea Kimball

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations