Lila

Balancing Precision and Warmth

Client:

Lila Biology

Year:

2025

Type:

Branding, Digital, Motion

Project Description

In a category dominated by cold clinical aesthetics and AI hype, we created a brand for Lila Bio that balances computational precision with biological warmth—noisy gradients meet generative code illustrations, while bold typography anchors scientific confidence. The result: a visual language that honors both breakthrough science and human purpose.


Role

:

Brand Identity, Digital Design, Motion, Creative Technology

Credits:

Brett Newman, Ann Kveglis, Handbook

Concept

The icon draws inspiration from the lilac flower, blooming digitally through binary code, as a symbolic expression of Lila.bio’s vision to bring new life to biology through intelligent, computational design.

The icon draws inspiration from the lilac flower, blooming digitally through binary code, as a symbolic expression of Lila.bio’s vision to bring new life to biology through intelligent, computational design.

The icon draws inspiration from the lilac flower, blooming digitally through binary code, as a symbolic expression of Lila.bio’s vision to bring new life to biology through intelligent, computational design.

Streetside billboard with flyposters of the Batch.Works brand and illustrations

Illustration System

Lila’s illustration style merges naturally occurring forms—like protein helices—with a digital sensibility. We built a generative filter that translates these organic structures into binary code, balancing technology and nature.

Lila’s illustration style merges naturally occurring forms—like protein helices—with a digital sensibility. We built a generative filter that translates these organic structures into binary code, balancing technology and nature.

Lila’s illustration style merges naturally occurring forms—like protein helices—with a digital sensibility. We built a generative filter that translates these organic structures into binary code, balancing technology and nature.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Icon System

Our icons are flat and geometric to contrast with our airbrush and gradient pallet. We use these to give visual weight to features or specs.

Our icons are flat and geometric to contrast with our airbrush and gradient pallet. We use these to give visual weight to features or specs.

Our icons are flat and geometric to contrast with our airbrush and gradient pallet. We use these to give visual weight to features or specs.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

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