Batch.Works logo over a photo of a box of 3D printed objects

Between Hype and Hyperreality

Metaverse Beyond the Hype

Client:

Personal Project

Year:

2021

Type:


Print, Digital

Project Description

The global pandemic has pushed us to be immersed in a global, interconnected galaxy of virtual worlds, avatars, and online communities, a world where the physical and virtual worlds converge. Between Hype and Hyperreality provides readers with a framework to understand the economy and technology of the Metaverse and the hidden danger of dataveillance, while examining the unlimited potential of the Spatial Web.

Role

:

Design, Motion, Creative Technology, Research, Virtual Reality Development

Credits:

Brad Bartlett, Roy Tatum (instructor)

Typeface:

Visuelt Pro, Akkurat-Mono

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Portals Between Worlds

The book becomes a portal between the real and virtual worlds through a 3D visual language developed for each chapter opening, inviting readers to immerse themselves in new dimensions.

The book becomes a portal between the real and virtual worlds through a 3D visual language developed for each chapter opening, inviting readers to immerse themselves in new dimensions.

The book becomes a portal between the real and virtual worlds through a 3D visual language developed for each chapter opening, inviting readers to immerse themselves in new dimensions.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Into the Virtual

The WebVR extension transforms the book into an embodiment of the Metaverse—transcending its printed form to exist in three-dimensional space. Serving as a portal between the physical and virtual, it allows readers to navigate freely through the content and experience the work from an entirely new perspective.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

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