Electronic Entertainment Expo
Connecting Through Gaming
Client:
Personal Project
Year:
2020
Branding, Event, Digital
Project Description
The game industry has changed dramatically since the first E3 Expo in 1995, but the annual trade fair has remained the same. The new E3 identity will transform from a business-oriented trade show to an international platform geared towards gamers and fans, making it easier than ever for game developers to reach an audience beyond the trade show floor.
Role
:
Design, Motion, Creative Technology, Print, Packaging, Virtual Reality Development
Credits:
Gerardo Herrera, Monica Schlaug (instructor)
To highlight interactivity, a new responsive, modular logo was developed—composed of three core elements that adapt based on viewer interaction. The identity is distilled into a strong, flexible monogram that seamlessly transitions across exhibition, print, and digital applications.
Extending Play
To enhance the in-person experience at E3, motion and interaction were integrated throughout the environment, immersing visitors in the game world. Virtual and Augmented Reality extended the experience beyond the venue—allowing fans to engage with characters through VR headsets or their phones at home. The result amplified social reach while activating both physical and virtual spaces.
Bringing E3 Home
With many participants joining virtually due to the pandemic, an E3 box was designed to bring the experience home. The kit included exclusive merchandise, event agendas, and interactive digital elements—allowing fans to feel connected and engaged whether attending in person or remotely.
