Batch.Works logo over a photo of a box of 3D printed objects

Spatial Typography

Designing Type for a Spatial Future

Client:

Personal Project

Year:

2022

Type:

Digital, Environmental, Branding

Project Description

With advancements in digital technology, intelligent networks, and environmental sensors, it is now possible to create, experience, and interact with typography on the Spatial Web. This project explores how designers can actively engage with these emerging technologies to develop innovative typographic systems. By examining how generative methodologies influence letterform behavior and how dynamic systems impact information display, the project seeks to enhance communication through responsive environments.

The project includes a series of experiments that translate traditional typographic standards from two-dimensional graphic design into three-dimensional space. A key outcome is the spatial web type tool, a web-based repository of design experiments focusing on expressive, dimensional, and generative typography. These experiments extended from screen to space and turned into tangible interactive devices, allowing users to explore and export unique typographic results in three dimensions, from individual letterforms to complete paragraphs. The interactive installation demonstrates potential future forms of the Spatial Web and new ways to consume information in space.

Role

:

Design, Motion, Creative Technology, Research and Writing, Website Development, Installation

Credits:

Brad Bartlett (instructor)

Streetside billboard with flyposters of the Batch.Works brand and illustrations

Concept & Process

The research began with a series of experiments exploring how typographic standards from two-dimensional design could be translated into three-dimensional space.These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.The work extends from screen to space, culminating in a tangible, interactive installation.

The research began with a series of experiments exploring how typographic standards from two-dimensional design could be translated into three-dimensional space.These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.The work extends from screen to space, culminating in a tangible, interactive installation.

The research began with a series of experiments exploring how typographic standards from two-dimensional design could be translated into three-dimensional space.These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.The work extends from screen to space, culminating in a tangible, interactive installation.

Tool Making

These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.

These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.

These studies came together as the Spatial Web Type Tool—a repository of expressive, dimensional, and generative typography experiments.

Streetside billboard with flyposters of the Batch.Works brand and illustrations

From Space to Screen

The work extends from screen to space, culminating in a tangible, interactive installation.

The work extends from screen to space, culminating in a tangible, interactive installation.

The work extends from screen to space, culminating in a tangible, interactive installation.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations